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About Human Auto Ford

In today’s fast paced environment, the importance of effective transport plays a critical role in each individual’s road to success. Barnie Human identified this need and provided a solution by establishing an organization that strives to meet each customer’s exact requirements. On the 3rd of January 1950, Human & Kie was established by Barnie Human, which later became Human Motors Bloemfontein. In 1969, Human Motors relocated to the existing building where they have been trading successfully since then. The Kimberley dealership was opened in 1958 and Welkom began trading in 1960. At the core of this company’s existence is a desire to serve the greater community of the Free State and Northern Cape by enhancing prosperity and growth. Human Auto falls under the MIBCO agreement and strives to maintain industrial peace and stability for both employer and employee. Affiliation with MERCETA ensures that skills development plans are both developed and implemented within this organization.

Vision and Mission

The vision of Human Auto is “effective community involvement through the availability of affordable and quality motor vehicles”.

The mission of Human Auto is to be recognised as a market leader by ensuring that:

  • Our products are of excellent quality
  • Dealerships provide superior service and excellent customer care
  • A wide range of vehicles, parts, accessories and services are supplied to our clients according to their requirements
  • Fair employment practices are implemented by assisting our employees to reach their full potential

Core Values

  • Open and honest communication
  • Customer satisfaction
  • Social responsiveness
  • Quality in everything we do
  • Respect for people and property
  • Recognition and reward for effort
  • Teamwork
  • Fair and equal opportunities
  • High standard of ethical practices

Product and Range

Human Auto is the agent for Ford in Central South Africa and has an extensive product variety which includes Passenger Vehicles, as well as Light Delivery Vehicles.

After sales service

All Human Auto dealerships have Ford approved service centres as per their standards. The latest technology and workmanship is in place and they are regularly audited by Ford Motor Company.

Regular communication through our customer care centres ensures the prompt handling of enquiries and complaints. Follow-up calls to identify improvement of service levels are made to our customer base in order to ensure customer retention and satisfaction.


Human Auto strives to achieve prosperity and growth, as per our vision and mission statement, not only for our organisation but for the benefit of the greater community.

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